DirecTV Experiments With Oculus, Samsung Gear And A Fridge That Tells You …

March 17, 2015 - table lamp

AUSTIN, Texas — Pay-TV companies aren’t quite famous for innovation, even a ones that launch satellites and flare TV signals to space and back. DirecTV is anticipating to change this by bringing a investigate lab to a south side of Austin and throwing open a doors to designers and engineers flocking here for South by Southwest.

For DirecTV, a destiny includes: NFL games in practical reality, a flare that can spin a coffee list into an interactive screen, and a fridge that suggests what cooking uncover we should be watching. Some of a projects had a taped-together feel of a high propagandize scholarship project; others looked flattering prepared for primary time.

The assembly here during SXSW isn’t intensity DirecTV subscribers; it’s designers and engineers, who DirecTV would like to captivate to a domicile in El Segundo, California. “Our primary design here is reduction code and some-more recruiting,” pronounced Senior Vice President Tony Gonsalves. “This is a hotbed for immature designers, immature coders, so we’re perplexing to build a tiny fad around a sincerely normal company.”

So DirecTV let a engineers — hackers, unequivocally — out of a lab, gave them Lone Star beers and hazed brisket sandwiches, and let them uncover off what they’ve been operative on.

Drawing a many courtesy were dual practical existence demonstrations, one with a product accessible currently — Samsung Gear — and one with Oculus Rift prototypes. Samsung Gear VR goggles are accessible currently for $199 and fundamentally offer as a holster for a Samsung Note 4 on your face. Oculus is a higher-quality VR experience, though that company, acquired by Facebook in a $1.2 billion understanding final year, hasn’t shipped anything to consumers yet.

Will people watch DirecTV by VR goggles? Probably. “We’re perplexing to take a party knowledge a tiny over out,” Gonsalves said. “No one is unequivocally certain how that is going to manifest.”

The Samsung goggles showed a demo of what it competence be like to watch a 3D film inside a unnatural film theater. Then it showed a proof of an NFL diversion where you’re sitting in a chair during a stadium. Gonsalves pronounced maybe people will be means to select their chair (50-yard line or Jerry Jones’ oppulance box?) for those looking for an almost-there experience. Where this starts to get engaging is when DirecTV, shortly to be acquired by ATT if a feds assent it, pipes TV directly to a phone, and into a heads of subscribers wearing these goggles.

The Oculus goggles were even some-more immersive. Using PlayStation controllers, viewers were authorised to transport around what looked like a Tuscan villa with outrageous screens placed in a gardens and in several rooms. The notice of mutation is so real, it can beget faintness for a unacclimated. While a unfolding was contrived, Gonsalves pronounced it could be practical to, say, a transport uncover that could indeed take viewers to Tuscany or anywhere else.

From there, a experiments got a bit some-more distant out and severe around a edges. One engineer, Harry Porudominsky, built a card illustration of a refrigerator, that had sensors to tell what kind of food was inside. The TV could afterwards suggest a Gordon Ramsay uncover that demonstrated recipes with those ingredients.

Another had “kluged-together” — Gonsalves’ outline — a flare that projected interactive screens on a timber tabletop. The thought here is that projectors have turn tiny and absolute adequate to be integrated into bland domicile equipment and used to plan video, images or games onto pointless surfaces in a house. This sold coffee list turns on when we set a can of drink on it. 

None of these are currently or even this-year products, though all paint several intensity futures for an attention undergoing radical transformation. As fantastic as TV use on your phone seems today, ATT and Verizon are bustling appropriation a spectrum to make that feasible. With a likes of Apple and Sony removing into a TV business, and competing with DirecTV, a video landscape is going to demeanour wholly opposite this time subsequent year. Even a TV partial of “TV” could go away, withdrawal us with projectors on coffee tables or VR goggles. Stay tuned.

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